Hey my fellow titans of BUSN, I’ve noticed listicles seemed to be a popular format for reporting information. Sad. Anyways here’s my counter intuitive social media marketing tips in listicle form… “3 Lessons That Teach Us Not to Engage With People On Social Media”
3. JP Morgan Get More Attention Then They Banked On.
Nobody likes banks, and when the Largest Bank in the United States of America, JP Morgan Chase & Co, underestimated how much so, it was met with a mob of Social Media vitriol.
After helping underwrite Twitter’s I.P.O. J.P.M. thought it would be…fun? To use the platform to organise a ‘takeover’ of @JPMorgan by exec, vice-chairman Jimmy Lee hosting Q&A sesh. The hashtag #AskJPM was indented to spark conversation among kids seeking career advice, but instead, people across Twitter we took the opportunity to ask boarder question than J.P.M. wanted to answer.
It wasn’t long before J.P.M. realized the flaw in their approach and the Q&A was quickly cancelled.
The Takeaway?
Remember who you are. If you’re prepared to give up some control of your Social Media through crowd sourcing public opinion, be prepared to respond whatever criticism you’ll undoubtedly be met with. Remember who you are, because the internet never forgets.
2. The Hashtag Tale of Boaty McBoatface
It was an innocent enough Idea, The U.K. Natural Environment Research Council had spent $287 million dollars building their new research vessel and wanted to spin some of that sweet social media clout there way for their achievement. To celebrate the boats maiden voyage, the council launched a social media campaign to let the people decide what they should name the boat?
Some suggestion were made by the council to encourage thoughtful contemplation of scientific achievements, however, what is clear from the title of this lesson, the results where less honorable than expected.
Boaty McBoate face won the public vote by far, but to the dismay of internet trolls everywhere, it was eventually announced by The Minister for Universities and Science the ship would be named Sir David Attenborough instead. Naming the unmanned subversivial on board Boaty McBoatface to ease the peoples disappointment.
The Takeaway?
You can’t trust people, so don’t. Regardless of the intention or parameters of your campaign, people will try to find a way to ruin it, so whatever control you permit them, be prepared for them to abuse it and be prepared to go with it. Boaty McBoatface may not have given the respect or prestige The Science Minister thought the project deserved. But, if you want to engage an audience who doesn’t yet understand your value, be prepared to crack the champagne on Boat McBoatface.
1. Did Lockheed Martin Forget They Kill People?
Finally, the viral brain fart of Lockheed Martin; purveyors of quality products, such as; the Miniature Hit-to-Kill Missile, the Longbow Missile, the Hellfire Missile, the,-look if it kills or blows shit up, they’re in to it. Leading up to World Photo Day, The Social Media crew at Lockheed Martin thought they should run a little promotion for all their Bond villain fans out there…
That’s right, one of the biggest arms dealers in the world thought it would be a good idea to ask their followers to send in pictures featuring their products. Incidentally, this post was made days after report that bombs made and sold to Saudi Arabia by Lockheed Martin were used to blow up a school bus in Yemen. Needless to say the response was not what they expected…
Floods of bloody images came in shaming Lockheed Martin for the tone deaf tweet, holding them accountable for the role in the deaths of 40 children in Yemen. The post was removed 2 hours later.
The Takeaway
You need legitimacy with your audience to engage them. Lockheed Martin aren’t know for their toasters and young adults aren’t lining up for their latest missle guidance system. When your market is defence contracts with politician and war criminals, Twitter is more likely filled with people keeping an eye on you than fans of your work. Not all followers of fans, know your audience.
The Takeaway Takeaway (Epilogue)
Super shareable these list thingys, yeah? Share your thoughts in listicle form in the comment section below. Or hey, Share with friends on your social media with the hashtags #lockheedmartin #worldphotoday.
ITS BUSN TIME 